The name Kaizen is the composition of two terms, KAI (change, improvement) and ZEN (good, better) and means change for the better. We are a small Ticino brand born in 2019 in Lugano and founded by Matteo and Simone, two young students.

Everyone wants to do good, but the reasons that lead us not to dedicate ourselves to charity can be varied. Through our brand it is possible to both purchase accessories and clothes for every day (designed by us and made with the aim of involving local artists), and help others. A portion of the proceeds is always donated to charity.

Available in store only

Every year around 8 million tons of plastic end up in the sea, endangering the marine ecosystem and the health of humans and animals.

Today, thanks to Thaely sneakers, we have the opportunity to "wear" a small part of that plastic. Come and try the first 100% ecological shoes in store and help the planet!

Discover them