Shopping by Stage 12 Lugano
In Swiss exclusive from Stage 12 Lugano
V2 was born in Biella in 2014 from the dream of two twenty-year-olds: to create unique garments and sneakers made in Italy and customized by hand in their own fashion laboratory with fabrics, colored paints and sartorial details. V2 is aimed at the young, the audacious, the creative, those who accept new things with enthusiasm and those who think that breaking the mold is more motivating than conforming to the masses: those who see change as an opportunity to improve. Made in Italy
In Swiss exclusive from Stage 12 Lugano
I AM was born in Rome in 2010, from the brilliant intuition of the Calò brothers.
Since the first I AM single-brand store opened in the capital, the fresh, young, contemporary image has been designed for a shopping experience consistent with the brand's identity and values. I AM offers a fresh and youthful style, constantly evolving and always in line with the new fashion trends of city life. The I AM collections, with an excellent value for money, represent a perfect synthesis of contemporary Italian taste and style.
Exclusively Ticino from Stage 12 Lugano
Great stories don't stand still. They evolve, change over time and are influenced by their surroundings. This collection has been influenced by the English street style, it has had Hollywood inspirations drawing inspiration from the great films that have marked the life of all of us, camouflage textures and colors, many colors. Each garment represents our passions, our desire to communicate a different point of view on the world: One story, many stories that come together to give life to a complete collection where everyone can identify with our creations. A street style collection made of local excellence that defines the story of the wearer. Made in Italy
In Swiss exclusive from Stage 12 Lugano
J.B4 was born from the idea of some Italian guys to combine the "street style" with the unmistakable quality of Italian materials and productions. The creative lines, the original cuts and the refined details, obtained thanks to an exclusively sartorial production, make the J.B4 garments unique in their genre and totally exclusive within the Italian Street Style. Made in Italy
In Swiss exclusive from Stage 12 Lugano
In 2020, during the COVID-19 pandemic, young twenty-year-olds, passionate about fashion, decided to turn their lives around and create a clothing brand that perfectly linked feelings and streetwear; they called it Wordless. They started their business by selling the clothes on social media and creating various collaborations with artists and influencers, gathering a large following of loyal customers and passionate about their unique style and the iconic phrase: "Real people are not sold out". Made in Italy
Discover our street style proposals and high quality sneakers in Lugano . By purchasing from Stage 12 you support local trade and give importance to the quality and origin of the materials.